Monday, September 10, 2007

New Google Indexing

New Google Indexing

The only way to keep up with the latest about Indexing is to
constantly stay on the lookout for new information. If you read
everything you find about Indexing, it won't take long for you to
become an influential authority.

Latent Semantic Indexing Explained :

The days of keyword stuffing, single phrase optimization and
concentrating only on incoming links to gain traffic are slowly
being phased out as a more holistic approach to judging website
content comes online. This new concept has many webmasters
hopping, and it should. Latent semantic indexing is quickly becoming
the wave of the future.

Latent semantic indexing, is a Google driven creation that's meant
to better gauge the content of a web page in relation to the entire
site to discover the overall theme. It is a more sophisticated measure
of what sites and their pages are all about. While it doesn't mean webmasters
need to completely retool all of their keyword optimization efforts,
it does mean depth needs to be a greater consideration.

The history behind latent semantic indexing is rather interesting. Google's
current ranking system, which relies on incoming links (or votes) and keywords
to scan pages for relevancy when surfers do searches has been known
for penalizing perfectly good sites. The system was set up to scan for relevance
and quality. In the process, it has a habit of knocking new sites and those which
add too much content too quickly. Although some of these sites, naturally,
are those that result from link farming and quick keyword stuffed content generators,
not all are unplanned fabrications.

Google wanted a better way, and found one. Latent semantic indexing is meant to
scan the overall theme of a site, so as not to penalize those sites that have fresh,
relevant and good content even if they do happen to pop up over night.

This new focus puts an emphasis on quality and freshness of content to help sites
gain higher ranking positions. In essence, latent semantic indexing is meant to
give a searcher the best possible site to meet their needs based on relevant
keywords and comprehensive coverage and not just incoming links.

This system basically presents a more fair way to give search engine users
the pages they really want. It does what Google has always tried to do –
provide higher quality, more relevant results.

The old days of Google putting 80 percent of its emphasis on incoming links
and 20 percent on the actual site itself are coming to an end. Incoming links
will always have relevance, especially in regard to breaking search "ties," but they
may not carry the same weight as before. This can make it a bit easier for those
who work on their sites with an emphasis on quality to see real results.

What all of this means to web publishers is that those who have done and continue
to do their jobs correctly will have a better chance of shining with latent semantic
indexing. Those who keyword stuff, create nonsensical content and
spend a lot of time using link farms likely will not.

Truthfully, the only difference between you and Indexing experts is time. If you'll invest a little more time in reading, you'll be that much nearer to expert status when it comes to Indexing.

The key to getting ahead in the new age of Google search falls on quality.
Sites that provide useful and relevant information in regard to their
content will be likely to do better on searches. Those that cut corners could find
themselves at the bottom of the search totem pole.

If you're looking to build a perfectly-structured, highly-optimized site or even
improve your existing site there is a great new software tool that just
came out called SiloMatic.

This software guarantees all of your web pages will be properly structured to
rank high on Google and other major search engines.

You can read all about it right here:
http://SiloMatic.com


f you've picked up some pointers about Indexing that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.

Bill Bowen
http://Car-Tunes.com

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