PLR Articles

Do you need content for your site?


Every online businessperson needs content. Whether it is meant to drive
traffic to their website for PPC purposes, or whether they plan on using the
same to help sell their digital products, they need content to convey
their business message.

But original content is not often cheap. Often, an online businessperson has
to pay around $5 to $15 for a single 400-word article. A single article is not
enough for their purposes. They need at least 20 of them to jumpstart a content site.

They need at least 50 of them to combine as an eBook. The amount quickly
becomes inaccessible to most online businesspeople, especially those who are
just starting out.

This is the reason why PLR products have become widely popular in recent
months. PLR stands for private label rights, which basically means the right to
alter, distance, or otherwise dispose of the said products anyway you please.

There are some advantages and disadvantages in availing of PLR products,
however. Let us take a look at them, as well as the solutions around the problems.

Benefits:
· PLR products are cheap. Since you will be sharing the expenses with
other purchasers, you won’t have to contend with the total cost of production
by yourself. An eBook ghostwritten by a freelancer, for example, can range
from $200 to as high as $1,000. But a PLR eBook sold to many people can
be sold for a cost well below $100.

· PLR products can become excellent search engine fodder, if you’re in the
PPC business. All you have to do is to rewrite 25% to 50% of the pieces
to avoid being tagged as dupe content.

· PLR products make excellent backbones for your own works. Since the
thoughts and the flow of the ideas are already there, it would be easier
for you to work on them and come up with your own totally unique content.


· PLR products give you total freedom to alter the contents thereof, as
well as resell them for any amount you feel is justified. This means that
you could combine PLR articles, for example, to come up with your own E-book.
Or in reverse, you could separate some parts of a PLR E-book to come up with
several articles or E-courses. The possibilities are endless, and you have
full liberty to proceed as you wish.

Problems:
· PLR products, if used for website content without changing at least 25%
to 50% of what is written, will be susceptible to search engine filtering
because of duplicate works. This can lead to a lower page rank for your
website, or worse, a de-indexing for your web pages. Since 80% of your
traffic would come from the search engines, this would be a dire
consequence indeed.

· PLR products may be difficult to resell. A lot of other people would
purchase the same product, and each one of them would be your competitor.
Imagine if 2,000 people have purchased the same PLR product, you’d have
1,999 businesses competing for the same market.

· Most article directories, if used for article marketing without changing
at least 25% to 50% of their content, will reject PLR products. A lot of
article banks these days employ a script that weeds out similar submissions.
The rejection of your PLR articles would be the least of your worries, as
worse things can happen, including the outright banning of your account.

Solutions:·
. Treat PLR products as the base for whatever marketing tool you have in mind.
If you desire articles for web content or for article marketing purposes, use
your PLR articles as basis for an improved work. Most of the information that
could be conveyed is already there. You’ll be able to save a lot of time on research and organizing your thoughts. Try to rewrite the pieces, and effectively
try for a 25% to 50% change to their content.

· You could try article wrapping as well. Pinpoint the main information of
the PLR article. This should be somewhere in the middle. Often, PLR articles
have information wrapped between an introduction and a conclusion. Just change
the introduction as well as the conclusion, and you’re good to go.

· Hire freelance writers to rewrite your PLR products. Since the base
information is already there, freelance writers can charge you as low as 25% of their normal rates.

· Mix and match. Do not hesitate to combine two or more articles to come up
with a work that is seemingly different from the original materials.

PLR products are great options, especially for budget-conscious online businesspeople that are in need of content in large amounts. The
disadvantages presented by their nature should not stop anyone from considering them as viable solutions to a great need, as there are several solutions that can work around the problems that come with their nature.