Using off-line marketing techniques

First of all, Internet Marketing is just like mail order...but without the mail.

Think about it...isn't a well done web site nothing more than a sales letter?
When you get a bunch of hits to your web site isn't it the same as sending out
sales letters to people in the mail? Of course it is! The basic marketing
principles for the Internet are the same as mail order. The only major
difference is the speed in which you can deliver information to your prospects
...and the speed in which they can buy from you.
O.K....Let's take what mailorder millionaire Jeff Paul did, "steal" it, and
apply it to the Internet. Instead of working like crazy just to get a bunch of people to visit your web site (and read your sales letter)...what would happen
if you got people to request free information from you via e-mail?It would be
like having a big crowd of people raise their hands and say, "Hey! We're
interested in buying from you! Please send us your sales material!"If these
people read your sales material do you think you'll get any orders?? Of course
you will! You know they're interested in YOUR product because they specifically asked you for information!
Remember our earlier discussion about how it takes the average internet customer a minimum of SEVEN visits to a web site before they buy anything? See, if you get people to request information from you about your product (instead of sending them straight to your web site where they'll most likely just leave without buying anyway) you will get more sales ...guaranteed!Here's why this will work better than anything you've ever tried, hands down: Because that person gave you their e-mail address and said, "Hey, I'm interested in what you have...please send me some info about it"... They have given you permission to send them sales materials and updates as often as you want until they buy from you or ask you to stop... And if you send them good information along with your sales materials, they will grow to respect you as an expert in your field and look forward to hearing from you! You know it takes most people at least SEVEN times before they will buy anything online... so the more you follow up with your prospects, the more they will visit your site, order your products, and refer you to others. You can then make even more money by sending your prospects offers for other products such as affiliate programs. The absolute bottom line is this: Instead of just getting "hits", you want people to give you their permission to send them information via e-mail. Once you have this permission, you begin to establish a relationship with your prospects that is beneficial to them, and built on trust.
It's what Robert Allen, author of New York Times best selling book, Multiple Streams of Internet Income, refers to as "going deep."Here's what he says about "going deep"."Going deep means that you position yourself as the in-depth expert on what your [prospects] want...and you create a deepening relationship with them. A lifetime relationship. As the relationship deepens, they will buy from you more products, services, and information at increasingly higher prices---because price will not be the issue."
And the reason for this is that they trust you. Because you've given them free information of value and positioned yourself as an expert, they no longer see you as just another person out there saying, "gimme your money". They see you as a friend and advisor.